YEAR +

2015 - ongoing

LOCATION +

Italy | The Netherlands

CLIENT +

Self Commissioned

 

DECOLONIZING AGRICULTURE
Questioning how the landscape is designed

The countryside, providing food for the city, has been the counterpart for the urban development, this inversely proportional balance between environments and resources carved out both urban and rural spaces. Designing for rural areas today means renegotiating these borders. While worldwide rural areas are becoming more and more dependent on technology and tools which belong to the urban development, urban environments are searching for sustainable ways to develop and evolve.

Seeds are the most critical technology defining the rural landscape: plant varieties are bred, selected, designed to behave and to produce under certain precise conditions. They can be considered the "minimum designed unit" which reproduces the condition which is designed for. It is as if the “design” of the aseptic condition of the laboratory has been extended as an ideal environment to the whole agricultural landscape.

Folk crafts represent the medium of dialogue to connect local inhabitants with a common activity. Crafts' languages represent the attitude of a lost world which is now struggling to access new layers of technology: mechanical, chemical and genomic ones.

We involved communities through their capabilities. An embroidered tablecloth illustrating seed's ownership was the first outcome of this re-appropriation of tools. The tablecloth serves as a tool to engage on current issues, an interaction with those people otherwise excluded from technological innovation.

 

CATEGORY+

DESIGN

TAG+

Social Design
Agriculture
Food

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INTERACTION #2
SPECULATIVE TERRITORIES

Intervention to build a bottom-up understanding of genetics, engaging farmers through the language of folk crafts

Today most of us live far from food production and agricultural landscape. On one hand, this could be a positive sign: it means that our society is advanced enough to feed everybody with the work of few. On the other hand, this gap is the fertile soil for the proliferation of an image of rural territories which influences directly the contemporary context but has more to do with commercial suggestions, rather than with present or past realities.

In this context, seeds are one of the most critical technology: plant varieties are bred, selected, designed to behave and to produce under certain precise conditions. They can be considered the minimum designed unit which influences and reproduces the condition which is designed for. It is as if the “design” of the aseptic condition of the laboratory has been extended as an ideal environment to the whole agricultural landscape.

 
 
An embroidered pattern of alternative production and narratives about rural present-future. The rural territory, that in the popular imaginary represents abundance, is stricken with such poverty that it can only keep producing only if it is constantly filled with material, normative and intellectual resources derived from the urban-industrial space. Today almost all of us live far from food production and agricultural landscape, e we almost don’t know it anymore. This is a good sign because it means that our society is so advanced that to feed everybody is enough the work of a few.On the other hand this gap is the fertile soil for the proliferation of an image of what’s going on in the rural territories which has more to do with commercial and cultural suggestions, than with any present and past reality. In order to introduce a different understanding of the technological tools shaping the territory, seeds, I searched for those practices which shape the perception of landscape and constitute the identity of people living there. Different kind of folk crafts survived, losing their meaning becoming a folklore fetish. Nevertheless folk crafts represent the medium of dialogue to unveil a designed pattern of production and to connect it with a common activity in the territory. Using it to engage in a dialogue on current issues, means to have an interaction with those people otherwise excluded from technological innovation, who still have the knowledge of a different culture, a more and more marginal one, in which we can trace, not only the roots of our culture but also the possibility of a different one. These crafts needs to be upsetted in order to play again a social role, they represent the technological attitude of a lost world which is now struggling to access new layers of technology: Mechanical, Chemical and Genomic ones. Involving communities through their capabilities to dialogue and create their own language, a driver to appropriate and to interpret their reality.The speculative thought of the possibility of innovations confront with the people, decentralizing and multiplying perspectives. There is a systematic cancellation of the idea of specific. The major resistance to this is to build something as specific as possible towards one’s period in time and one’s place. Credits: Istituto Di Genetica E Sperimentazione Agraria N. Strampelli, Salvatore Ceccarelli,all the Farmers/embroiderers Celestina, Teresa, Marcello, Federico Sanbonifacio, Geoponika, Rete Semi Rurali, Civiltà Contadina, Genuino Clandestino, Biomalavolta. More info at zenosparadoxes.com
 
 

In order to introduce a different understanding of seeds, we searched for those practices which shape the landscape and constitute the identity of people living there. Different kind of folk crafts survived, losing their meaning and becoming a folklore fetish. Nevertheless, folk crafts represent the medium of dialogue to unveil a designed pattern of production and to connect local inhabitants with a common activity.

We worked with embroidery, which is the main craft survived in the case-study area. An embroidered tablecloth illustrating the topic of seeds ownership was the first outcome of this re-appropriation of tools. Produced by farmers, it is the result of a dialogue that connects all the actors and interests of this production chain. The tablecloth serves as a tool to engage on current issues, to have an interaction with those people otherwise excluded from technological innovation. These actors who still have the knowledge of a different culture, increasingly marginal, in which we can trace the roots of our culture but also the possibility of a different one.

Crafts' languages need to be upset in order to play again a social role, they represent the attitude of a lost world which is now struggling to access new layers of technology: mechanical, chemical and genomic ones. We involved communities through their capabilities to create their own language by using a manufacture, a driver to appropriate and to interpret their reality. The speculative thought of genetic innovations confront with the people, multiplying perspectives and offering other solutions.

 
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INTERACTION #1
ILLUSTRATIONS

Blueprints for a scalable system of exchange of seed mixture, vernacular technology as open source.

Collaborating with Biotechnology researchers, we investigated the relation between seed breeding and food quality, like modern varieties of wheat and gluten intolerances, and we draw infographics to illustrate, in the most basic way, some of the core issues which struggle to be publicly acknowledged.

Mapping the functioning of both traditional and industrial systems, we started to outline a third option: a hybrid alternative that makes use of seed banks which, in fact, in many cases are public and struggle to get funded. Through tools that monitor food quality and a system that certificates the use of local landraces, we imagined a completely different food production, which bypasses current issues of unsustainability and provides a development model for third world countries as well as for the “first world”.

 
 
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INTERACTION #0
Seed Divider

A seed divider is a fundamental tool for selecting and reproducing seeds. The design of this structure is thought to make it accessible and cheap, with a simple vacuum cleaner it’s possible to divide seeds for dimensions and keep the bigger one to reseed the next year.

As first instance of how design could aid an alternative vision to industrial agriculture, this structure was created to suggest seed saving should become part again of farmers’ practices to help them become autonomous from agro-industrial companies and climate change issues.

CONTACT US +

For more information, please write an email to hallomarginal@gmail.com